IEEE-CNSV Startups: Early Strategies for Success

Register on IEEE-CNSV here:

https://californiaconsultants.org/event/startups-early-strategies-for-success/

For many startups, the focus is often on rapid development—building fast and launching products quickly. However, the harsh reality is that countless startups fail not because of poor technology but due to a lack of clear market positioning, audience targeting, and product differentiation.

This presentation will explore why developing a marketing and product strategy early is critical for a startup’s survival and growth. From narrowing down a market niche to defining a unique selling proposition, we’ll break down essential components that shape a startup’s long-term success.

Elena Gostrer will draw from her real-world startup experiences by highlighting common pitfalls such as misaligned product-market fit and wasted resources on solutions no one needs. Attendees will gain insights into how strategic planning saves time and money, accelerates scaling, and reduces the risk of costly pivots down the line.

Whether you’re a developer, product manager, or startup founder,…